WordPress

Step 1

Add via theme header

The simplest way to add Measure is through your theme's header.php file. Navigate to Appearance → Theme File Editor and select header.php from the sidebar.

Add the Measure script tag just before the closing </head> tag:

<script src="https://lets.measure.events/api/script/YOUR_TRACKING_ID"></script>
</head>

Step 2

Or use functions.php

If you prefer to keep your theme files clean, you can enqueue the script from functions.php. This approach also survives theme updates if you're using a child theme.

function measure_tracking_script() {
    wp_enqueue_script(
        'measure-analytics',
        'https://lets.measure.events/api/script/YOUR_TRACKING_ID',
        array(),
        null,
        false
    );
}
add_action( 'wp_enqueue_scripts', 'measure_tracking_script' );

Replace YOUR_TRACKING_ID with the tracking ID from your dashboard.

What about plugins?

You don't need one. Measure is a single script tag with no configuration, no settings page, and no database tables. A plugin would just be a wrapper around the two lines above.

If you're already using a plugin like Insert Headers and Footers or WPCode, you can paste the script tag there instead. The result is the same.

Works with every WordPress setup

Because Measure is just a script tag, it works everywhere WordPress runs:

• Self-hosted WordPress
• WordPress.com Business and Commerce plans
• WooCommerce stores
• Managed hosts like WP Engine, Flywheel, and Kinsta
• Headless WordPress with any front-end

Next steps

Continue exploring the documentation.

• UTM Parameters — track marketing campaigns automatically
• Data Collection — what we collect and what we don't
• AI Agent Analytics — detect traffic from AI agents